International Beer Day
If we were to ask you for your favorite holiday, what would you say? Christmas. Thanksgiving. Fourth of July. Memorial Day. Sure, those are some pretty decent holidays. You get to spend time with your loved ones, create cherished memories, and blah blah blah. We’ve heard it all before. To clarify, we asked what your FAVORITE holiday is, not what’s the best day of forced family fun. If you’re reading this blog, then I sure hope the answer to our question is International Beer Day, which is celebrated on August 7th this year. However, since this is a relatively new holiday (since 2007), we’ll cut you some slack if you weren’t aware of this truly incredible day.
For those unfamiliar with International Beer Day, the preparation and celebration are quite effortless. Simply acquire a desired quantity of your favorite beer, gather with a group of close friends, and consume a responsible amount of said beer. To a cynic, International Beer Day may just seem to be an excuse to indulge in drinking beer and casual conversations with friends. But there’s more to it. This special holiday is also a day to recognize the countless people behind the scenes who play a role in providing the rest of us the enjoyment of a well-crafted beverage. This day is about honoring your local servers, favorite bartenders and brewers who bring your beloved choices of beer to you every other day of the year.
Perhaps most importantly, International Beer Day provides an opportunity for all of us to set aside any differences in beliefs and come together as a group of people to appreciate a common interest, beer. So sample an imported beer you’ve never had before, discover the cultural nuances of flavor and ponder the fact that there are people in nearly 70 countries around the world that are celebrating this same holiday.
Salud! Cin cin! Prost! Kanpai! Regardless of how you say “Cheers!”, raise a glass this International Beer Day to celebrate the ones who allow us to enjoy such great tasting beers.
Make Brewhouse Legends part of your celebrations for a truly legendary International Beer Day!